A friend of mine has a podcast called Get Published, which has had a fascinating list of guest appearances – authors, editors, publishers, agents and the like. On a recent episode, there was a discussion regarding how someone could go about promoting their work, and one of the ways that was brought up is something that I’ve believed for a long time.
Write lots.
Not just lots. Lots and lots.
For instance, let’s say that you’re introduced to a book by a friend, or because you happened to be passing by the bookstore and saw something in the Top 20 that grabbed your attention. So, you read the book . . . you like it. You become interested in reading other books by that author, and make a note of it.
If you’re anything like me, then you have a mere handful of authors that you find you really enjoy reading, and you seek out their books as if you were some sort of Indiana Jones, and they were some sort of chalice-looking thing that belongs in a museum somewhere. If there happens to be a whole bunch of books by an author you discover, you do a small dance of joy and pick out another book to buy. If you find that this was their first book, you feel a little glum, maybe even cheated that there weren’t more just waiting to be read and enjoyed.
What you’re doing as a writer sometimes is banking on the fact that what you’ve written is worth reading, and that all it really takes for someone to like it is to actually find it . . . to manage to get their hands on a copy. If your book is enjoyed by your reader, and if you are consistent, then you’ve created a built-in advertising campaign tailored to that precise individual who read your book, one more effective than a full-page ad in the New York Times. You’ve made an impression, and you’ve also introduced your name to their library, a fact that will return to them time and time again when they’re going over their books and wondering what they should read next.
I guess what I’m saying is this – there are so many people who approach writing a book as a “When I get this done, it’ll be published, and that’s when the magic will start happening!” sort of thing. Really, it’s not. If you’re a Stephen King fan, ask yourself which novel of his you started with. Was it “Carrie”? Was it “Salem’s Lot”? No? How about “The Shining”? You’re familiar with all of them, of course, but did you decide to approach them chronologically? Or (the more likely scenario) was a book of his recommended by a friend, or displayed prominently, or just happen to have a cool cover that struck you the right way as you were passing by? Were you at the library one day and think to yourself “Wow, that’s quite a number of books done by this ‘King’ fellow. I should find one that sounds like it’ll be good.”
See, let’s say you’ve got one story, one about a super-intelligent cat. There’s a limited number of people that will be able to find it and/or are interested in reading it, based on the description. Maybe the story just isn’t their cup of tea, and they don’t want to take a chance on being disappointed. I mean, I myself might look at that particular story and go ‘Hmmmmm. Nah.’ Now, let’s say that you have this story about a super-intelligent cat, and a story about a werewolf college professor who is desperately trying to find a cure for his condition. The two stories have nothing to do with each other, and would seem to appeal to two completely different types of readers.
Except, if someone reads your werewolf book and thinks “Wow, that was awesome!” they’ll maybe be tempted to give your super-intelligent cat story a try, even if they otherwise wouldn’t have given a crap about cats, or super-intelligence.
And if you just happen to have 20 other books to read, well . . . you get what I’m trying to say.
Shakespeare – The Scottish Play – Nada. Zip. Zilch.
Like I said, got no work done over the weekend, due to Jim-Butcher-ness. Finished his book within about 24 hours, and just sat there for a while in slack-jawed amazement. That dastard! How could he do something like that to me? How dare he!
*cough* Well, needless to say I’ll be buying the next book in the series, shaking my fist at the sky in the time between now and then. A whole year? You sonofa-
Okay, okay . . . focus. I must stay on target.
So, while I didn’t get any work done on the Scottish play over the weekend, I should be able to get a good solid hour or two in by the end of the day, so I’ll just carry over any work I do until Wednesday’s update. That way it’ll sound like I’ve been way busy come mid-week!
See? Smart like rock . . . that’s me.